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William Hill Announced As Headline Sponsor Of PDC World Darts Championships

Posted on 26th April 2014

William Hill Announced As Headline Sponsor Of PDC World Darts Championships
William Hill Announced As Headline Sponsor Of PDC World Darts Championships When it comes to finding a sports betting and online casino to use in the UK they do not come much bigger than William Hill. Today the company have enhanced their brand even further with a new sponsorship deal, a deal that will see them sponsor the premier darts tournament in the world, the PDC World Championships. The deal announced today is believed to be worth a seven figure sum and the tournament will be known as the ‘William Hill World Darts Championship’. The tournament is held at Alexandra Palace each year and runs from late December and ends in the New Year, and it will be the second time William Hill have sponsored a major darts tournament as they have been the headline sponsor of The Grand Slam of Darts for the last three years. The Chief Marketing Officer at William Hill is Kristof Fahy and he had this to say regarding the new deal today. He said, “The World Darts Championship is a great addition to our brand sponsorship portfolio. It’s a great fit. The UK’s biggest bookmaker and the biggest event in Darts.” Barry Hearn is the Chairman at the PDC and he had this to say in response to the new deal. He said, “It gives me great pleasure to welcome William Hill as the new title sponsor for the World Darts Championship. Since first being staged in 1993-94, this tournament has grown into the biggest in darts, not only in terms of prize money and stature, with over £1 million paid out in the sport’s richest event, but also with the fantastic crowds who flock to Alexandra Palace every year. With over 50,000 fans attending live and hundreds of millions more watching on Sky Sports and around the world, the William Hill World Darts Championship has an amazing global reach.” New customers at William Hill can take advantage of some great offers, the first of which is a £25 matched bet on their sports betting site, followed by a welcome bonus of £150 at their online casino. There is also a great offer for poker players too, as all new players can take advantage of a 200% new player bonus, a £10 casino side game bonus, plus the addition of a 1,000 club point bonus. Recent Posts

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